What makes a website searchable

Local information Geo Data Upload If you are an authoritative or official source of regional data, publish it through Google. Street View Provide a panoramic virtual tour of your property. Transit Partner Program Encourage use of public transit by making it easy to locate routes, schedules and fares. Media Geo Data Upload If you are an authoritative or official source of regional data, publish it through Google.

YouTube Upload, distribute, and monetize your videos. Podcast Add your podcast to Google Podcasts. Google for Retail. To promote your products on Google Shopping, Google Offers, and other properties, you can submit your product catalogs digitally to Google Search. Google for Small Business. Knowledge panel. If you want to manage your identity as a person, business, or organization on Google, you can suggest changes to your knowledge panel entry.

People card. Add a card about yourself to Google search results only available for users in certain countries. Google Books and eBooks. Google News. Geo Data Upload. If you are an authoritative or official source of regional data, publish it through Google. Photo Sphere. Street View. Transit Partner Program. This translates to efficiency gains for employees and easier information availability for customers and stakeholders.

Close Close Search Search Search. Written by Natalie Grech. The basics: for content creationists 1. Split large documents into smaller documents If some of your documents are very long, consider publishing them as separate chapters or sections. Supply correct date metadata This could be achieved by ensuring that page-level date metadata is published in a supported format, or by ensuring that your web server is configured to send the correct document modified dates in the HTTP headers.

Create concise page titles Title tags are often used as search result titles, and aid in providing a strong information scent.

Create good quality metadata Search platforms can be configured to index metadata, and use metadata for display purposes. Create descriptive link text Link text is defined as the words that form the text of the hyperlink when creating links in your HTML. The deeper end: for developers 6. Avoid excessive reliance on dynamically generated web pages Search crawlers work by following links. Prevent individual pages that do not contain useful information from being indexed This may include pages that are useful in a browsing context but are less likely to be appropriate as search results.

If you link to a brand you like in one of your blog posts, make sure to let that brand know on social media or via email. Plenty of local media outlets will give you mentions in their publications for free or for a reasonable fee.

If you're willing to shell out some billboard dollars, try out-of-home advertising. Reach out to local papers, magazines, radio stations and news channels with an interesting story about your organization or upcoming event and direct traffic to your website for more information. Placing ads in newspapers and local publications will also help to garner some newcomers to your site. Promote your website anywhere you can. Include it in your email signature, on promotional flyers, on invoices, and on receipts.

You may even want to slap a decal on your car! Want to get your website noticed on Google today? Want to rank higher, have more pages in the search results, drive more quality traffic, and generate more leads and sales?

Check out our full suite of digital marketing services and let us help you get your website noticed today. Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

Home Blog. Last updated: November 17, Kristen McCormick. Sign up to get our top tips and tricks weekly! Sign Me Up! Swiftype is another internal search tool that lets you enhance a user's internal search experience by allowing you to filter search results by content type, date, author, pricing, and even synonyms. Swiftype's crawl-based search technology will auto-complete and auto spell correct queries to provide the best content suggestions.

You can also customize search results based on real-time queries. If visitors are searching for a specific financial tip via internal search, a content suggestion can be moved higher in the search results. You can also use it on either a HubSpot or WordPress site.

And while it comes with many great features, keep in mind that Swiftype is a paid service. WordPress comes with some basic search functionality. However, you can easily improve the default search by installing Relevanssi.

This plugin replaces the standard search engine with a more advanced version that has excellent features and configurable options. With Relevanssi, you can sort search results in order of relevance, match partial words, find documents matching either one search term or all, search for phrases that have quotes, and create your own custom fields.

A paid version gives you even more advanced functionality like indexing attachment content such as PDFs, improved spelling correction in suggestions, and indexing taxonomy term pages. Internal search functionality will add value to your website and make it easier for your customers to find the information they want exactly when they need it.